KPMG UK Careers – Marketing Specialist

Job Description:

Using proven knowledge of digital marketing tactics and strategy, you will drive impact across the firm. As our resident digital expert, you will spearhead data analysis and storytelling to support and refine multi-channel campaigns across key business sectors.

Job Responsibilities:

• Measure, personalize and automate multi-channel initiatives to enhance our brand positioning and demand generation Collaborate with the Digital Marketing Team Lead to implement robust end-to-end scoring, nurturing streams, and improve attribution of marketing influenced pipeline and revenue
• Regularly analyze and report channel performance metrics
• Use data analysis for executive level storytelling around key campaigns and provide recommendations for future action or investment.
• Maintain a comprehensive dashboard view of the client journey
• Work closely with CRM, Social, and Email functions to implement digital strategies, tools, industry tactics and best practices in analytics
• Create and optimize SEA/SMA program
• Translate business objectives into integrated marketing plans to deliver digital campaigns that increase conversion and growth

Job Requirements:

• Measure, personalize and automate multi-channel initiatives to enhance our brand positioning and demand generation Collaborate with the Digital Marketing Team Lead to implement robust end-to-end scoring, nurturing streams, and improve attribution of marketing influenced pipeline and revenue
• Regularly analyze and report channel performance metrics
• Use data analysis for executive level storytelling around key campaigns and provide recommendations for future action or investment.
• Translate business objectives into integrated marketing plans to deliver digital campaigns that increase conversion and growth

Job Details:

Company: KPMG

Vacancy Type:  Full Time

Job Location: London, England

Application Deadline: N/A

Apply Here

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