FPD Vacancies – Digital Marketing Coordinator

Job Description:

The main purpose of this role is to manage digital and social media platforms, increase traffic and followers across all platforms, set up and manage paid-for campaigns to drive and generate leads as well as support all other digital marketing initiatives as per the organisation’s strategy

Job Responsibilities:

• Co-ordinate and direct the main activities of the Marketing team to ensure alignment and prioritization.
• Support the Marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.
• Oversee all company social media content, strategy, and communications.
• Lead creation of video and audio content to support the communications strategy.
• Management of website content.
• Creation and distribution of marketing emails and other communications.
• Analysing customer behaviour and providing local customer insights and opportunities for improvement.
• Continuous improvement of the digital customer experience.
• Working closely with the website development team to prioritise and implement customer experience improvements.
• Data collection and analysis.
• Ensure invoices are processed timeously.
• Take minutes and distribute agendas for key meetings.
• Stay abreast of digital conferences and events and communicate relevant information with the team.
• Produce, update, and provide best practice support on MS documents, databases, and other departmental systems.
• Develop and maintain excellent procedural or technical skills by participating in assessment and development planning activities as well as formal and informal training and coaching.
• Strategize and implement a diverse range of digital marketing campaigns from basic SEO related tasks such as updating title tags and meta descriptions to more time-intensive tasks such as driving design creatives for display campaigns.
• Assist with developing collateral to support marketing activities and campaigns.
• Support the execution of marketing and conversion strategies, and regularly analyse the lead generation and conversion components of campaigns.
• Track and report digital marketing campaign(s) success through effective measurement metrics, make recommendations for improvement, and take corrective steps.
• Track all communication and deliverables in the company’s project management software.
• Research and seek innovative digital opportunities and development of tactical marketing activities and digital campaigns.
• Monitor all marketing channels for engagement and effectiveness.
• Ensure brand consistency.
• Track all communication and deliverables in the company’s project management software.
• Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice.

Job Requirements:

• Marketing / Digital Marketing / Communications qualification (NQF Level 5 or higher)
• Project Management qualification.
• Google AdWords certification.
• Google Analytics certification.
• Minimum 3 years of experience in digital marketing, marketing, content marketing, and social media marketing.
• Experience in designing and implementing successful growth and engagement strategies across social media and other digital channels.
• Conversion Rate Optimization (CRO)
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media marketing and coordination.
• CRM Marketing tools (beneficial)
• SharePoint (beneficial)
• Everlytic (beneficial)
• WordPress (beneficial)
• Knowledge of Adobe Creative Cloud Suite (beneficial)
• HTML and User Experience (UX) (beneficial)

Job Details:

Company: Foundation For Professional Development – FPD

Vacancy Type:  Full Time

Job Location: Pretoria

Application Deadline: N/A

Apply Here

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