
Website Rocket Mortgage
Job Description:
The Senior UX Content Strategist creates and implements strategies that define how and when to communicate with the user. They use the brand’s voice and tone guidelines to ensure content is consistent throughout the product’s lifecycle and aligns with the user needs and business goals. They collaborate with content creators throughout the business to unify our experiences and allow our clients to achieve their greatest financial goals. They also act as a mentor and role model for other content strategists and UX writers, providing feedback and education to help them grow in their knowledge of content strategy and the user experience.
Job Responsibilities:
- Create and maintain content inventories and content matrices
- Establish governance plans, including workflows and audit criteria
- Conduct audits to analyze existing content and identify gaps
- Develop workflows to guide efficient content creation and publishing
- Collaborate with information architects to develop information architecture strategies, including taxonomies and content models
- Create style guides and message hierarchies that drive content creation across the client experience
- Present strategies and recommendations to stakeholders and content creators, using expertise and persuasion to influence the product vision and design
- Test and analyze content to identify areas for improvement
- Establish content libraries to encourage content reuse and standardization
- Shape the content strategy vision by identifying strategic opportunities to enhance our team and experiences
- Mentor and train other team members on best practices and techniques in content strategy
- Lead workshops and discussions to help strengthen the expertise of the team
Job Requirements:
- 5 years of experience in content strategy
- Bachelor’s degree in English, journalism, marketing or a related field
- Demonstrated ability in presentation and storytelling
- Demonstrated ability in search engine optimization (SEO) best practices
- Advanced demonstrated ability in content strategy
- Advanced demonstrated ability in giving writing feedback
- 7 years of experience in content strategy
- Demonstrated ability in technical writing, narrative design or UX writing
- Understanding of the mortgage or financial services industry
Job Details:
Company: Rocket Mortgage
Vacancy Type: Full Time
Job Location: Los Angeles, CA, US
Application Deadline: N/A
jobstrivia.xyz