Al-Futtaim Careers in Dubai – Performance Marketing Manager

Job Description:

The Performance Marketing Manager will be responsible for strategizing and executing media plans, campaigns, offers and design and activate tools and channels to target audiences at every stage of the conversion funnel to drive growth – primarily to drive and accelerate sales and support after sales across the entire marketing channel mix – online and offline.

This role will be responsible for owning the execution and day-to-day optimizations of Paid Social, Native, and Display campaigns in line with budget. He/she will monitor and analyze performance data to formulate media plans, and tactical plans to improve brand awareness, website traffic, in-office visits, views, calls, registrations, participations, attendance and contributing effectively to accelerate sales revenue. Extensive knowledge in paid digital and social media management, and deep knowledge of data and reporting, Paid Social, Native, Display channels. He/ she must have experience working with brand and consumer insights teams as well as creative content and experience teams to leverage the best industry practices and creatively apply new mechanisms to increase performance of all marketing channels.

Job Responsibilities:

• Has B2B and B2C audience marketing knowledge
• Utilize a variety of targeting capabilities (location, device, demographic, customer lists, etc.) to effectively reach qualified audiences with compelling messaging and product offerings.
• Develop and implement scalable traffic acquisition strategies (via paid social, search engine marketing, display, affiliate, etc.) that drive high converting customers to all brands and products
• Operate campaigns on Facebook, Google Display Network, Snapchat, youtube, linked in, twitter, etc.
• Analyze KPIs (including ROAS, CPA, and CTR, CLTV, CPL, CPQL, IMPRESSIONS, REACH, ENGAGEMENT) on an ongoing basis to ensure campaigns are maximizing performance.
• Develop a process of continuous improvement, where the results of work are analyzed and insights are fed back into the plans
• Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization
• Keep the business abreast of emerging technologies and developments in the digital and offline industry, share that knowledge and information with the rest of the marketing department.
• Drive the marketing department’s performance through systematic campaign-specific results and overall measurement working closely with all marketing & sales team members in target-setting as well as post campaign evaluations.
• Develop benchmarks and benchmark definition to all KPIs and metrics developed for all marketing plans campaigns and offers.
• Manage digital and physical projects inclusive of media planning based on insights, online promotions, content production such as videos, online display advertising, web building and design, and social media and other tools and channels of communication which drive the right traffic and engagement of audiences
• Collaborate with the EIT, marketing, CRM, in an effort to optimize programs, campaigns, and landing pages, based on real-time performance and the ROI.
• Define geo-specific narratives, value propositions and product benefit messaging with content and experience Managers
• Builds in-house marketing automation for the purpose of enhancing the marketing department’s efforts.
• Collaborate with marketing peers and digital office to design new tools, apps and introduce smart concepts in AFET
• Ensure that leads are converted into qualified consumers through well-crafted campaigns and close partnership with the sales departments.
  write and proofread marketing copy for both online campaigns
• Manage vendor relationships to uncover optimization opportunities, stay on top of industry trends, share and update with peers, and secure beta features to lead the competitive landscape.

Job Requirements:

• University degree with Marketing.
• Computer Literate.
• Competent to work under pressure.
• Creative skills
• 5+ years’ experience in a similar marketing role
• Knowledge of B2B marketing, digital marketing and performance marketing
• Solid understanding of consumer behaviour
• Excellent communication skills
• Planning, organization and coordination skills / Excellent English skills / Ability to communicate clearly and concisely / Marketing terminology/ Teamwork / Problem solving skills

Job Details:

Company: Al-Futtaim

Vacancy Type:  Full Time

Job Location: Dubai, United Arab Emirates

Application Deadline: N/A

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